mobile billboard----

A mobile billboard is the marketing practice of advertising on the side of a truck or trailer that is typically mobile. Mobile billboards are a form of Out-Of-Home (OOH) Advertising. Radio, static billboards, and mall/airport advertising fall into the same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising.

Most mobile billboards are dedicated, customized trucks with large, but narrow, bodies for posting the advertisements. Some of these dedicated units offer features such as external sound systems, illumination, and hot/cold boxes for product sampling. This type of mobile billboard is the most popular among vendors, and the most capable in terms of gaining exposure and quick deployment.

A recent trend is to use smaller but more distinctive looking mini mobile billboards often based on the Diahatsu Midget from Japan as it is a very rare and unusual looking vehicle in Europe and the USA, these one seater vehicles have a very short wheel base so they can be parked side on so the large advertising panels on the side are facing the traffic flow, this and the fact that they are such unusual looking vehicles makes them very effective advertising tools.
Some mobile billboards are installed on trucks and trailers that are in service delivering goods. This form of mobile billboards can be less expensive than dedicated trucks, but may also have less impressions because the trucks spend more time at docks loading and unloading their goods.
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