Chicago Bachelor Pad: May 2010

Monday 31 May 2010

bus advertising

In bus advertising, buses and their related infrastructure is a medium commonly used by advertisers to reach the public with their message. Usually, this takes the form of promoting commercial brands, but can also be used for public campaign messages. Buses may also be used as part of a political or promotional campaign, or as a tool in a commercial enterprise.

Wrap advertising -

Wrap advertising is the marketing practice of completely or partially covering (wrapping)^[1] a vehicle in an advertisement or livery, thus turning it into a mobile billboard. This can be achieved by simply painting the vehicle surface, but it is becoming more common today to use large vinyl sheets as decals. These can be removed with relative ease, making it much less expensive to change from one advertisement to another. Vehicles with large, flat surfaces, such as buses and light-rail carriages, are fairly easy to work with, though smaller cars with curved surfaces can also be wrapped in this manner.

mobile billboard----

A mobile billboard is the marketing practice of advertising on the side of a truck or trailer that is typically mobile. Mobile billboards are a form of Out-Of-Home (OOH) Advertising. Radio, static billboards, and mall/airport advertising fall into the same category. Using a mobile billboard for advertising is an advertising niche called mobile outdoor advertising.

Most mobile billboards are dedicated, customized trucks with large, but narrow, bodies for posting the advertisements. Some of these dedicated units offer features such as external sound systems, illumination, and hot/cold boxes for product sampling. This type of mobile billboard is the most popular among vendors, and the most capable in terms of gaining exposure and quick deployment.

A recent trend is to use smaller but more distinctive looking mini mobile billboards often based on the Diahatsu Midget from Japan as it is a very rare and unusual looking vehicle in Europe and the USA, these one seater vehicles have a very short wheel base so they can be parked side on so the large advertising panels on the side are facing the traffic flow, this and the fact that they are such unusual looking vehicles makes them very effective advertising tools.
Some mobile billboards are installed on trucks and trailers that are in service delivering goods. This form of mobile billboards can be less expensive than dedicated trucks, but may also have less impressions because the trucks spend more time at docks loading and unloading their goods.
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Outdoor Advertising - Mobile Billboard

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Mobile Digital Billboard, Las Vegas Advertising

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Billboard

Billboard advertisements are designed to catch a person's attention and create a memorable impression very quickly, leaving the reader thinking about the advertisement after they have driven past it. They have to be readable in a very short time because they are usually read while being passed at high speeds. Thus there are usually only a few words, in large print, and a humorous or arresting image in brilliant color.

Some billboard designs spill outside the actual space given to them by the billboard, with parts of figures hanging off the billboard edges or jutting out of the billboard in three dimensions.

Some of the most prominent billboards are alongside highways; since passing drivers typically have little to occupy their attention, the impact of the billboard is greater. Billboards are often drivers' primary method of finding food and fuel on unfamiliar highways.
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advertising board

An advertising board, or A-board, is usually a term reserved for the advertising hoardings seen at association football matches, although there are other more general forms such as billboards and posters.

Advertising boards first appeared around football stadiums in the 1970s after the influence of on-shirt advertising, and are now commonplace in professional football grounds.

Saturday 29 May 2010

Starting a Small Business-Location Considerations

Tuesday 18 May 2010

Downtown Chicago Capitol Hill Lofts

Monday 17 May 2010

Treaty of Chicago

The Treaty of Chicago may refer to either of two treaties made and signed in Chicago, Illinois between the United States and the Ottawa, Ojibwe (Chippewa), and Potawatomi Native American peoples.

The first treaty of Chicago was signed by Michigan Territorial Governor Lewis Cass and Solomon Sibley for the United States and representatives of the Ottawa, Ojibwe, and Potawatomi on August 29, 1821, and proclaimed on March 25, 1822. The treaty ceded to the United States all lands in Michigan Territory south of the Grand River, with the exception of several small reservations.

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Sunday 16 May 2010

Chicagoland

The Chicago metropolitan area, or Chicagoland, is the metropolitan area associated with the city of Chicago, Illinois in the United States and its suburbs. It is the area that is closely linked to the city through social, economic, and cultural ties. There are several definitions of the area, the two most common being the area under the jurisdiction of the Chicago Metropolitan Agency for Planning (a metropolitan planning organization), and the area defined by the United States Office of Management and Budget (OMB) as the Chicago-Joliet-Naperville, IL-IN-WI Metropolitan Statistical Area (MSA). The Indiana portion of the area is known as Northwest Indiana.
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